Table of Contents

Purpose and Overview

Analyze center level traffic patterns by hour, day and season to inform operating hours and staffing deployment across various disciplines including Security, Janitorial and Shopper Services.

Data Source

This report is built from the mobile signal data as provided by the Alexander Babbage team. The data has been aggregated to give count of signals by hour, by center, and by day. The hour the device was first seen is where that device is counted.

This data does not give the user a view around dwell time.

Methodology

The report uses three full years of mobile signals from 2019 to through 2021, with the focus on providing an aggregated view by center. The summarized count of devices by DOW, year, and period (period definition below), was then used to calculate the percent of signals by day that were first seen at that hour.

The following months have been determined to fall within the periods listed below:

  • Summer Period: Apr, May, Jun, Jul, Aug, Sep, Oct
  • Winter Period: Jan, Feb, Mar
  • Holiday Period: Nov, Dec

Exclusions/Inclusions

  • Canadian centers have been excluded from this data
  • Thanksgiving and Black Friday were removed from the data as they are significant outliers in the mobile signal data.

Refresh Information

This report was last generated on 21 March, 2022.

Using data for the following time frame: CY 2019 - 2021

Code is available upon request and saved within the Enterprise Insights and Analytics code repo.

  • Developer: Phil Walker

By Center View

Blowing Rock

Branson

Charleston

Columbus

Commerce

Daytona

Deer Park

Foley

Fort Worth

Foxwoods

Gonzales

Grand Rapids

Hershey

Hilton Head

Houston

Howell

Lancaster

Locust Grove

Mebane

Myrtle Beach Hwy 17

Myrtle Beach Hwy 501

National Harbor

Phoenix Glendale

Pittsburgh

Rehoboth Beach

Riverhead

San Marcos

Savannah

Sevierville

Southaven

The Walk

Tilton