Purpose and Overview
Analyze center level traffic patterns by hour, day and season to inform operating hours and staffing deployment across various disciplines including Security, Janitorial and Shopper Services.
Data Source
This report is built from the mobile signal data as provided by the Alexander Babbage team. The data has been aggregated to give count of signals by hour, by center, and by day. The hour the device was first seen is where that device is counted.
This data does not give the user a view around dwell time.
Methodology
The report uses three full years of mobile signals from 2019 to through 2021, with the focus on providing an aggregated view by center. The summarized count of devices by DOW, year, and period (period definition below), was then used to calculate the percent of signals by day that were first seen at that hour.
The following months have been determined to fall within the periods listed below:
- Summer Period: Apr, May, Jun, Jul, Aug, Sep, Oct
- Winter Period: Jan, Feb, Mar
- Holiday Period: Nov, Dec
Exclusions/Inclusions
- Canadian centers have been excluded from this data
- Thanksgiving and Black Friday were removed from the data as they are significant outliers in the mobile signal data.
Refresh Information
This report was last generated on 21 March, 2022.
Using data for the following time frame: CY 2019 - 2021
Code is available upon request and saved within the Enterprise Insights and Analytics code repo.
- Developer: Phil Walker
By Center View
Blowing Rock
Branson
Charleston
Columbus
Commerce
Daytona
Deer Park
Foley
Fort Worth
Foxwoods
Gonzales
Grand Rapids
Hershey
Hilton Head
Houston
Howell
Lancaster
Locust Grove
Mebane
Myrtle Beach Hwy 17
Myrtle Beach Hwy 501
National Harbor
Phoenix Glendale
Pittsburgh
Rehoboth Beach
Riverhead
San Marcos
Savannah
Sevierville
Southaven
The Walk
Tilton
